What to do when your brand & product designs aren’t consistent

Creating consistency between brand & product design is a challenge every tech company faces. In this video I’m talking about an approach I learned from Stewart Scott-Curren (Senior Director of Brand Design at Loom) for making consistency and alignment an ‘always on’ part of the process instead of a big daunting project. You can watch the full interview here!: https://youtu.be/4cNhOGQtVZk 🚀 CharliMarieTV is now powered by Figma! https://bit.ly/figma-charli Figma is a design tool that helps teams create, test, and ship better designs from start to finish. And it's free! :) Please remember to click subscribe if you'd like to see more of my videos. TIMESTAMPS: 00:00 Brand consistency 01:06 Brand infused into product 02:10 A million little things 02:56 Removing the idea of it being a project 04:28 Building less overwhelming habits 05:00 Useful insights and rebrand process ----------------------------------------------- // WANT TO SUPPORT MY CHANNEL? My videos don't have pre-roll ads because ads are annoying and I don't want you to have to sit through them. If you want to support me and my channel you can put something in my tip jar right here: https://ift.tt/3GXyEEw And if you want to leave me a tip on a regular monthly basis, then you could join my Patreon: https://ift.tt/2LM0Lsk Any amount is appreciated! As is sharing my videos or recommending my channel to a design friend :) ----------------------------------------------- // ABOUT ME Hello there! I'm Charli and I'm a half-British, half-kiwi web and graphic designer currently living in Valencia and posting design videos about tools, projects, and concepts as well as vlogs of my life as a designer. Please subscribe and say hi in the comments so we can be friends :) ----------------------------------------------- // MORE Buy my font: https://ift.tt/3lKtDnV My site & blog: https://charlimarie.com Design Life podcast: http://designlife.fm Inside Marketing Design podcast: https://ift.tt/3eNV6RX // SOCIAL Twitter: https://twitter.com/charliprangley Instagram: https://ift.tt/1PoUqkV Facebook: https://ift.tt/1ykd6uy Twitch: https://ift.tt/3q0s1c0 ----------------------------------------------- // MUSIC & TECH Music from Epidemic Sound. If you want to try it out, sign up using my link! https://ift.tt/3046HYM Intro & end card animation by hand lettering animator Austin Saylor: https://ift.tt/1OluqYJ Editing by Nancy Palm http://nancypalm.com & Belén Albiol https://ift.tt/3lPno20


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