Inside Marketing Design at Moneybox - Episode 10 | CharliMarieTV

CharliMarieTV is a web and graphic designer from New Zealand. She lived in different parts of this planet, posting design videos about tools, projects, and concepts and vlogs about her life as a designer.
Episode Title: Inside Marketing Design at Moneybox - Episode 10 Episode Content: Find out about the marketing processes savings & investment app Moneybox uses to drive new users through animated ads. 🚀 CharliMarieTV is now powered by Figma! https://bit.ly/figma-charli Figma is a design tool that helps teams create, test, and ship better designs from start to finish. And it's free! :) For UK-based savings & investment app Moneybox high-performing ads are key. Senior graphic designer Mayumi Hashimoto joins us in this episode to talk about the approach the team takes to create and test performance marketing ads. You’ll also hear about their recent rebrand, and how they lean on outsourced help when necessary. Try Moneybox at https://moneyboxapp.com and follow Mayumi on Dribbble at https://dribbble.com/mayumi TIMESTAMPS 0:00 - Intro 1:55 - Marketing and design team structure 4:15 - Marketing focusses at Moneybox 6:00 - Working with an agency and freelancers 9:00 - Tools of the trade 10:05 - Working with a motion designer to create ads 12:40 - An example of a recent project at Moneybox 16:20 - Measuring success 22:40 - Autonomy and the idea backlog 23:30 - Working on reactive short-term projects 24:40 - Main challenges 27:35 - What Mayumi loves about her job & next steps 30:45 - Wrapping up ----------------------------------------------- // ENJOYING THE SERIES? Show your support on Patreon: http://patreon.com/charlimarie Or by leaving a review on Apple podcasts! This show is available in both video and audio form. For more info and more episodes, visit https://insidemarketingdesign.co ----------------------------------------------- // ABOUT ME Hello there! I'm Charli and I'm a half-British, half-kiwi web and graphic designer currently living in Valencia and posting design videos about tools, projects, and concepts as well as vlogs of my life as a designer. Please subscribe and say hi in the comments! ----------------------------------------------- // MORE Buy my font: http://charlimarie.store Blog: https://charlimarie.com/blog Podcast: https://designlife.fm // SOCIAL Twitter: https://twitter.com/charliprangley Instagram: http://instagram.com/charliprangley ----------------------------------------------- // MUSIC & TECH Music from Epidemic Sound. If you want to try it out, sign up using my link! http://charlimarie.com/epidemicsound Intro & end card animation by hand lettering animator Austin Saylor: http://www.austinsaylor.com/

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