Inside Marketing Design at Basecamp - Episode 9 | CharliMarieTV

CharliMarieTV is a web and graphic designer from New Zealand. She lived in different parts of this planet, posting design videos about tools, projects, and concepts and vlogs about her life as a designer.
Episode Title: Inside Marketing Design at Basecamp - Episode 9 Episode Content: Basecamp does things a little differently to most companies. Hear about their alternative approach to marketing design from Lead Marketing Designer Adam Stoddard. 🚀 CharliMarieTV is now powered by Figma! https://bit.ly/figma-charli Figma is a design tool that helps teams create, test, and ship better designs from start to finish. And it's free! :) Basecamp takes a different approach to growing a tech company, and the same is true of their approach to marketing design. In this episode I speak to Basecamp’s lead (and only) marketing designer, Adam Stoddard, about how his approach to integrated design has him designing in the browser, copywriting, maintaining multiple websites and doing the print design too! You’ll hear how he gets it all done, and have some preconceived notions about the “right” way to do things questioned. Follow Adam on Twitter https://twitter.com/AdamStddrd. Basecamp: https://basecamp.com Try Hey at https://hey.com TIMESTAMPS 0:00 - Introduction 1:50 - Team structure at Basecamp 4:45 - Responsibilities as a marketing designer 8:40 - Being the designer and the developer 12:40 - A/B testing 17:10 - The pitfalls of modern marketing 20:25 - Tracking, privacy and tools 24:00 - Starting a project with copy, not visuals 28:35 - Design tools 31:20 - Every version of a page is shippable 33:45 - Isolation when your work is self-contained 35:20 - The future of marketing design at Basecamp 36:50 - Why Adam loves marketing design 40:20 - Wrap up and closing thoughts ----------------------------------------------- // ENJOYING THE SERIES? Show your support on Patreon: http://patreon.com/charlimarie Or by leaving a review on Apple podcasts! This show is available in both video and audio form. For more info and more episodes, visit https://insidemarketingdesign.co ----------------------------------------------- // ABOUT ME Hello there! I'm Charli and I'm a half-British, half-kiwi web and graphic designer currently living in Valencia and posting design videos about tools, projects, and concepts as well as vlogs of my life as a designer. Please subscribe and say hi in the comments! ----------------------------------------------- // MORE Buy my font: http://charlimarie.store Blog: https://charlimarie.com/blog Podcast: https://designlife.fm // SOCIAL Twitter: https://twitter.com/charliprangley Instagram: http://instagram.com/charliprangley ----------------------------------------------- // MUSIC & TECH Music from Epidemic Sound. If you want to try it out, sign up using my link! http://charlimarie.com/epidemicsound Intro & end card animation by hand lettering animator Austin Saylor: http://www.austinsaylor.com/

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