Being a team of one | Inside Marketing Design at WEconnect - Episode 8 | CharliMarieTV

CharliMarieTV is a web and graphic designer from New Zealand. She lived in different parts of this planet, posting design videos about tools, projects, and concepts and vlogs about her life as a designer.
Episode Title: Being a team of one | Inside Marketing Design at WEconnect - Episode 8 Episode Content: Hear about the many different hats Marina Snyder wears at digital health management company WEconnect and how she handles marketing to two separate main audiences. 🚀 CharliMarieTV is now powered by Figma! https://bit.ly/figma-charli Figma is a design tool that helps teams create, test, and ship better designs from start to finish. And it's free! :) Working at a small company often means wearing a lot of different hats, and for a time at WEconnect (a digital health management company) Marina Snyder was not only a marketing design team of one, but a whole marketing team of one! In this episode we discuss career growth as an in-house marketing designer, usability testing of marketing materials and how Marina handles marketing to WEconnect’s two main audiences. If you’re struggling with substance use disorder or mental health, visit https://weconnectrecovery.com. And to find our more about Marina head to https://marinasnyder.com TIMESTAMPS 0:00 - Introduction 2:10 - The WEconnect team structure 7:20 - Marketing design focusses 9:00 - Dealing with two different target audiences 11:45 - Metrics of success 14:30 - How a project starts 16:20 - Design process & tools 20:00 - Challenges 21:30 - Usability testing for marketing materials 27:00 - Career growth 30:10 - Why in-house marketing design? 32:25 - wrap up ----------------------------------------------- // ENJOYING THE SERIES? Show your support on Patreon: http://patreon.com/charlimarie Or by leaving a review on Apple podcasts! This show is available in both video and audio form. For more info and more episodes, visit https://insidemarketingdesign.co ----------------------------------------------- // ABOUT ME Hello there! I'm Charli and I'm a half-British, half-kiwi web and graphic designer currently living in Valencia and posting design videos about tools, projects, and concepts as well as vlogs of my life as a designer. Please subscribe and say hi in the comments! ----------------------------------------------- // MORE Buy my font: http://charlimarie.store Blog: https://charlimarie.com/blog Podcast: https://designlife.fm // SOCIAL Twitter: https://twitter.com/charliprangley Instagram: http://instagram.com/charliprangley ----------------------------------------------- // MUSIC & TECH Music from Epidemic Sound. If you want to try it out, sign up using my link! http://charlimarie.com/epidemicsound Intro & end card animation by hand lettering animator Austin Saylor: http://www.austinsaylor.com/

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