Inside Marketing Design at Webflow - Episode 2 | CharliMarieTV

CharliMarieTV is a web and graphic designer from New Zealand. She lived in different parts of this planet, posting design videos about tools, projects, and concepts and vlogs about her life as a designer.
Episode Title: Inside Marketing Design at Webflow - Episode 2 Episode Content: Insights into the work of the brand studio team at no-code visual web development tool, Webflow. In this episode I speak with Johnnie Gómez, Senior Brand Designer at Webflow, about how the brand studio team creates the marketing design for their no-code visual web development tool. In this incredibly honest interview you’ll learn about the team structure, the challenges they face and how the designers on the team have full ownership of their work. Johnnie also shares great advice for managing projects and implementing solid processes, as well as his thoughts on designers writing copy. 🚀 CharliMarieTV is now powered by Figma! https://bit.ly/figma-charli Figma is a design tool that helps teams create, test, and ship better designs from start to finish. And it's free! :) Johnnie on Twitter: https://twitter.com/callmejohnnie Johnnie's Webflow projecrs: https://webflow.com/itsjohnnie Try Webflow (affiliate link) http://bit.ly/cmwebflow 0:00 - Introduction & Webflow overview 1:45 - Webflow team structure 5:15 - Webflow’s approach to marketing 9:05 - Project management 14:50 - Design tools & process 19:45 - Content & writing copy 23:55 - Measuring the success of a project 27:15 - Running A/B tests 29:45 - Performance reviews & areas of growth 34:20 - Challenges for the brand studio team 37:20 - Having full ownership of the work 40:00 - Wrap up ----------------------------------------------- // ENJOYING THE SERIES? Show your support on Patreon: http://patreon.com/charlimarie Or by leaving a review on Apple podcasts! This show is available in both video and audio form. For more info and more episodes, visit https://insidemarketingdesign.co ----------------------------------------------- // ABOUT ME Hello there! I'm Charli and I'm a half-British, half-kiwi web and graphic designer currently living in Valencia and posting design videos about tools, projects, and concepts as well as vlogs of my life as a designer. Please subscribe and say hi in the comments so we can be friends :) ----------------------------------------------- // MORE Blog: http://www.charlimarie.com/blog Podcast: http://designlife.fm // SOCIAL Twitter: https://twitter.com/charliprangley Instagram: http://instagram.com/charliprangley Facebook: http://www.facebook.com/charlimarieTV ----------------------------------------------- // MUSIC & TECH Music from Epidemic Sound. If you want to try it out, sign up using my link! http://charlimarie.com/epidemicsound Intro & end card animation by hand lettering animator Austin Saylor: http://www.austinsaylor.com/

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