Inside Marketing Design at Proof – Episode 4 | CharliMarieTV

CharliMarieTV is a web and graphic designer from New Zealand. She lived in different parts of this planet, posting design videos about tools, projects, and concepts and vlogs about her life as a designer.
Episode Title: Inside Marketing Design at Proof – Episode 4 Episode Content: Hear how Proof’s Head of Design, Brent Palmer, handles being in charge of both the marketing and product design work for the website personalisation tool. 🚀 CharliMarieTV is now powered by Figma! https://bit.ly/figma-charli Figma is a design tool that helps teams create, test, and ship better designs from start to finish. And it's free! :) In the early stages of a startup a designer often has to wear multiple hats and be leading the direction for the brand as well as the design and UX of the product. In this episode you’ll learn about how Brent Palmer manages this by equipping the team at Proof with assets, templates and guides to self-service when possible. You’ll also learn a lot about testing and experimentation, something that many companies only tackle when they get a lot bigger (but can benefit a company at any stage). Follow Brent on Twitter @brentpalmer and visit his site at https://brentpalmer.me Learn more about Proof for website personalization using my affiliate link here: https://proof.grsm.io/charlimarie The Mixpanel annotation kit: https://www.figma.com/community/file/806626024182535168 // TIMESTAMPS 0:00 - Introduction 1:20 - Team structure 5:25 - Responsibilities & metrics 9:00 - Creating templates & guides 12:30 - Design tools 14:00 - The future of the design. Team at Proof 15:45 - Marketing focusses 18:50 - How a project works 27:10 - Interesting experiment results 31:25 - Challenges & areas for growth 35:20 - What Brent loves about his job 36:00 - Wrap up ----------------------------------------------- // ENJOYING THE SERIES? Show your support on Patreon: http://patreon.com/charlimarie Or by leaving a review on Apple podcasts! This show is available in both video and audio form. For more info and more episodes, visit https://insidemarketingdesign.co ----------------------------------------------- // ABOUT ME Hello there! I'm Charli and I'm a half-British, half-kiwi web and graphic designer currently living in Valencia and posting design videos about tools, projects, and concepts as well as vlogs of my life as a designer. Please subscribe and say hi in the comments! ----------------------------------------------- // MORE Buy my font: https://charlimarie.store Blog: http://www.charlimarie.com/blog Podcast: http://designlife.fm // SOCIAL Twitter: https://twitter.com/charliprangley Instagram: http://instagram.com/charliprangley ----------------------------------------------- // MUSIC & TECH Music from Epidemic Sound. If you want to try it out, sign up using my link! http://charlimarie.com/epidemicsound Intro & end card animation by hand lettering animator Austin Saylor: http://www.austinsaylor.com/

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